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Dalet Expands Partnership with Maple Leaf Sports & Entertainment to Enhance the Fan Experience


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न्यूयॉर्क, एनवाई - मई 21, 2019 - Dalet, a leading provider of solutions and services for media organizations and content professionals, today announced that Maple Leafs Sports & Entertainment (MLSE) has expanded its Dalet installation to improve overall fan engagement and experience as well as tap into new markets that ultimately increase revenue. The state-of-the-art Dalet solution features advanced sports production and distribution for MLSE’s four professional sports teams: Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS) and Toronto Argonauts (CFL).

“Professional sports have always been a ‘now’ focused-type of entertainment and the digital era has brought in a whole new world when it comes to fan engagement,” comments Shannon Hosford, Chief Marketing Officer at MLSE. “Our number one goal is to provide a unique media experience and deepen fan engagement before, during and after the game. Dalet allows us to focus on telling the timely stories that matter to fans right now – whether it’s creating snackable content from interviews, a look into the lives of players, or deconstructing a spectacular play moments after it happens. It also gives us the ability to reuse that content for a related story in the future; connecting the history of the organization to that ‘now’ moment, which deepens the passion our fans have for their favorite team.”

MLSE captures an enormous amount of content from games, practices, media scrums and interviews, and carefully curates that content for delivery to an omnichannel experience their fans have come to expect. Leveraging Dalet Galaxy, MLSE effectively wrangles content with a detailed metadata scheme that makes it accessible and useable in the moment and in the future.

By unifying content ingest, production and distribution into a cohesive ecosystem, Dalet Galaxy enables operations to have greater agility to share content across divisions, bureaus and remote locations, driving the interconnected storytelling they require across the brand.

“Content is becoming increasingly more strategic for sports networks, leagues, teams, venues, and brands to better engage and retain their fans, whether it’s direct or through a network of providers,” states Frederic Roux, Vice President of Sales, Dalet. “To be competitive, you need a supply chain such as Dalet Galaxy that can manage the rich content inventory as it grows, effectively utilize it, and quickly tap into new opportunities when they arise. With its agile orchestration and publishing workflow, Dalet Galaxy manages content lifecycle with the built-in flexibility required to make those critical ‘in the moment’ adjustments that keep fans dialed in at all stages of the game experience.”

About the Dalet Workflow at MLSE

Serving as the core media infrastructure for Scotiabank Arena, the डाल्टा गैलेक्सी platform facilitates all team content logging, transcoding, fast assembly and multiplatform distribution at the venue. The expansion builds on the successful Dalet archive project implemented in 2012 and connects the entire production and distribution workflow, including the group’s post-production activities via Dalet Xtend for Adobe® Premiere Pro® CC.

For more information on the Dalet Galaxy workflow at MLSE, please watch the video case study.

About MLSE

Maple Leaf Sports and Entertainment (MLSE), one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA G League), TFC II (USL) and Raptors Uprising Gaming Club (NBA 2K League). MLSE also owns MLSE Foundation and MLSE LaunchPad, its charitable arms, and MLSE Live, its live entertainment brand. It owns and operates Scotiabank Arena, Maple Leaf Square, two digital channels – Leafs Nation Network and NBA TV Canada and has a partnership with Live Nation – the biggest concert promoter in the world. MLSE has also invested in and operates five of Toronto’s sports facilities – BMO Field, Coca-Cola Coliseum, Mastercard Centre for Hockey Excellence, OVO Athletic Centre and BMO Training Grounds at Downsview Park.

के बारे में Dalet डिजिटल मीडिया सिस्टम

डालेट समाधान और सेवाएं मीडिया संगठनों को संपत्तियों के मूल्य को पूरी तरह से अधिकतम करने, सामग्री को तेज़ी से और अधिक कुशलता से बनाने, प्रबंधित करने और वितरित करने में सक्षम बनाती हैं। एक चुस्त नींव के आधार पर, डालेट समृद्ध सहयोगी उपकरण प्रदान करता है जो समाचार, खेल, कार्यक्रम तैयार करने, बाद के उत्पादन, अभिलेखागार और उद्यम सामग्री प्रबंधन, रेडियो, शिक्षा, सरकारों और संस्थानों के लिए अंत तक कार्यप्रवाहों को सशक्त बनाता है।

डालेट प्लेटफॉर्म स्केलेबल और मॉड्यूलर हैं। वे योजनाओं, वर्कफ़्लो ऑर्केस्ट्रेशन, इंजेस्ट, कैटलॉगिंग, एडिटिंग, चैट और नोटिफिकेशन, ट्रांसकोडिंग, ऑटोमेशन, मल्टी-प्लेटफार्म वितरण और एनालिटिक्स खेलने जैसे छोटे से बड़े मीडिया परिचालनों के महत्वपूर्ण कार्यों को संबोधित करने के लिए प्रमुख क्षमताओं के साथ लक्षित अनुप्रयोगों की पेशकश करते हैं।

सार्वजनिक प्रसारणकर्ताओं (बीबीसी, सीबीसी, फ्रांस टीवी, आरएआई, आरएफआई, रूस टुडे, आरटी मलेशिया, एसबीएस ऑस्ट्रेलिया, वीओए), वाणिज्यिक नेटवर्क और ऑपरेटरों (नहर +) सहित सैकड़ों सामग्री उत्पादकों और वितरकों में दुनिया भर में डालेट समाधान और सेवाओं का उपयोग किया जाता है। , फॉक्स, एमबीसी दुबई, मेडियाकॉर्प, मेडियासेट, ऑरेंज, चार्टर स्पेक्ट्रम, वार्नर ब्रदर्स, सिरियस एक्सएम रेडियो) और सरकारी संगठन (यूके संसद, नाटो, संयुक्त राष्ट्र, वयोवृद्ध मामलों, नासा)।

Dalet NYSE-EURONEXT स्टॉक एक्सचेंज (Eurolist सी) पर कारोबार किया है: आईएसआईएन: FR0011026749, ब्लूमबर्ग DLT: एफपी, रायटर: DALE.PA

Dalet® का एक पंजीकृत ट्रेडमार्क है Dalet डिजिटल मीडिया सिस्टम। यहां उल्लिखित अन्य सभी उत्पादों और ट्रेडमार्क उनके संबंधित स्वामियों के हैं।

Dalet पर अधिक जानकारी के लिए, यात्रा करें www.dalet.com.

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